When you are running an online business, your efforts are mostly focused on increasing your website traffic, your conversion rates, or both. The primary goal of your business is to attract customers and maintain their interest in your business, in order to increase sales. Facing expenses on a daily basis, you’re probably always on the lookout for cost-effective online marketing techniques. Out of all the options out there, ecommerce site optimization has been proven as one of the most effective.
You have probably paid a lot of money to have someone build your website. Now you stand in awe, admiring what you think is a true piece of art. However, you’re not getting the traffic you expect and deserve. After trying out various guerrilla tactics for attracting attention to the site, you are currently thinking about starting a ppc marketing campaign. In other words, you are here because you are searching for ppc marketing for ecommerce tips.
Better SEO – we all want it, we all strive to earn it. Some use shady and dishonorable tactics for their ecommerce marketing activities, some use standard white-hat techniques that used to work great in the past, while some employ specialized SEO firms.
It seems like ecommerce is growing rapidly nowadays. People enjoy online shopping mostly due to the numerous choices and promotions. Considering the benefits of the online shopping experience, many businessmen decide to start their own business online, developing a shopping cart. While some entrepreneurs choose carts which are hosted by a company, there are many who decide to create outstanding self hosted shopping carts.
Ecommerce conversion rate is one of the most important, and yet the most neglected aspects of online retail. Although the number of people who make their purchases online is rising, conversion is still a big issue. The bounce rates are high, but it seems that many retailers are not willing to do anything about it. Recent research shows that 50% of online retailers spend only 5% of their total marketing budget on improving conversion rates.