Every year, an increasing percentage of business transactions are taking place over the internet, and if you manage any sort of business, you can’t afford not to pay attention to these trends. Many believe that e-commerce is simply a synonym for online stores like Amazon or Etsy; while storefronts are the most visible and widely used aspect of e-commerce, this is just one facet of e-commerce. Online services can also help businesses with marketing, inventory management, business-to-business transactions, and more.
Online commerce can never fully replace brick-and-mortar businesses; many customers will always prefer face-to-face interaction, and many industries don’t easily translate to the internet. However, even if your business isn’t well suited for an online storefront, it could almost certainly benefit from some computer service such as online marketing, automated record keeping, or a human resources portal.
Business owners are often surprised at not just how powerful and flexible modern e-commerce tools are, but how affordable the licensing and work is; many popular platforms are actually free to download and use, and require only a few hours for a professional to configure. Some of the most popular e-commerce platforms include Magento, WooCommerce, and OpenCart, and many extensions are available for content management systems like Joomla and WordPress that allow the same capabilities. While all these services offer secure online storefronts, they differ widely in their power, flexibility, and user-friendliness; that’s why it’s important to discuss your business’s needs with a professional web developer who can help you decide on the right platform.
To learn more about e-commerce web development and ensure that your business is getting the best possible service, contact Weismann Web today. Henry Weismann is a highly experienced programmer who personally oversees every project, and his E-commerce Website Development Company has created many custom solutions.
Importance of Using E-commerce Web Development
Businesses cannot afford to ignore e-commerce web development, even if they’re brick-and-mortar retailers or service providers with no interest in selling online. The most important reason is marketing; an overwhelming majority of consumers will use the internet to research nearly every purchase, even if it’s for some service in their community, because they want to not only compare prices but make sure they understand what they’re buying. This gives business owners a chance to both prove that they offer the best value, and also to establish themselves as a reputable source of knowledge on a given topic; this approach, called “inbound marketing,” is a cornerstone of modern marketing that’s helped thousands of businesses achieve success.
For businesses that do rely on an online storefront, configuring it correctly is critically important for both the site’s administrator and all its customers. There are many out-of-the-box options for online storefronts, but few offer a truly smooth customer experience without at least moderate customization. Don’t underestimate the importance of a nicely designed site; details that may seem small, like disorganized product listings, menus that aren’t helpful, and “help” pages that aren’t helpful can frustrate customers or even cause them to leave the site.
Many businesses don’t realize that online and in-store commerce are often closely related, and in many cases the “bricks and clicks” integration can earn more money than either would on its own. Consumers are more likely to visit a store in person if its online presence has caught their eye, and they’re also more likely to trust an online store that they know has a physical presence. A wide variety of industries rely on this hybrid model, from groceries and delivery fast food to major retailers.
Why Hire E-commerce Website Developer?
Without question, the most important reason to hire a professional E-commerce Website Development Company is security. Even if your business’s site doesn’t handle any sensitive data, hackers can use a poorly configured website as a gateway to enter your computer network and steal passwords or other valuable information. Unless you have an up-to-date background in IT and computer security, it’s best to leave setting up your website to a professional.
Of course, there are many other reasons to hire a professional web developer rather than trying to build and maintain a website by yourself. Many do-it-yourself services make it easy to build a website, but these are often overpriced and they don’t allow true customization; a professional developer can create a site perfectly suited to your business’s goals, giving you the peace of mind that you’re getting the best possible experience.
Many entrepreneurs and managers rely on their e-commerce website for hours each day, and may depend on it for their livelihood; if you’re going to spend a good portion of your work day on this site, it’s important to make sure that you like it and understand it. Those who hire a professional developer know that the job won’t be done until they have a site that looks great, runs smoothly, and is entirely secure.
E-commerce Features to Draw in Business
E-commerce allows your business to attract customers from far beyond your own community, and even internationally. Most modern e-commerce platforms make it easy to manage international shipping, taxes, and regulations.
E-commerce platforms offer many different ways to create promotions to draw in repeat customers. Site administrators can easily create sales that begin and end at automated times, email discount codes to loyal customers through a mailing list, or create a variety of loyalty programs to reward their best customers.
All of the most popular e-commerce platforms make it very easy to organize online storefronts, with many options available for menus and categories. After they upload descriptions and pictures of items, site administrators can simply sort their goods into different categories to make them easier for customers to navigate. It’s important to keep your online shop organized, because customers appreciate cleaner interfaces, and poor web design can make even the most reputable business look bad.
Many platforms allow customers to leave comments, which can establish trust in your company and products. Comments sections can also give you an opportunity to prove that your company is personable by offering responses to users’ questions and concerns.
Another significant advantage of online stores is that unlike a brick-and-mortar location, a website never needs to close, and there’s no limit to how many items can be on display. It’s okay to display every item in the warehouse, and it’s okay to take a few days off.
Contact Weismann Web today to learn more about E-commerce web development, and to discuss how these options could help your business.
SEO for E-commerce Website
If you’re not sure about the importance of search engine optimization (SEO), try a simple experiment: search for “(your industry) in (your area)” in Google or another search engine, and pay attention to the first few results. If your business isn’t within the first page of results on Google, it’s time to hire a website development company to revamp your online presence. Many modern consumers research nearly every purchase online, and businesses who don’t show up online are off these consumers’ radar, no matter how reputable they are in person.
Nearly all e-commerce platforms offer powerful tools to help make sure your site gets the best possible ranking in Google and other search engines. These platforms and the developers who use them understand how search engines rank their results, and they’ll help you create a site specifically designed to do well. Some of the most important tools to boost search engine rankings are keyword analyzers that can count the number of times certain words and phrases are used, link counters that report on how many hyperlinks lead to your site, and site maps that make every page on your site easy for search engines to comb through.
Though not part of SEO per se, social media is also a very important aspect of online marketing, and that’s why most e-commerce platforms support integration with popular social media sites. Administrators can offer links where visitors can share content on their social media pages, or connect their website to their social media profiles to automatically post new blogs or other content to all their followers. Social media is another important aspect of “inbound marketing,” because customers are far more likely to trust brands that they see their friends like, and that they can interact with personally.
Whatever kind of business you manage, it’s almost certain that modern technology could help you earn more money and waste less time. If you have no online presence at all, consider what you could be missing with marketing and supplemental income, and if you do have something set up, you should be sure that the software is completely up-to-date and that there’s nothing you’d like to change.
Weismann Web is a premier E-commerce Website Development Company that can help you set up a high-quality site for your business or other venture. Founder Henry Weismann personally oversees every job, and he has extensive experience working with Magento, Joomla, WooCommerce, OpenCart, and several other platforms. Contact Weismann Web today to discuss your business’s goals and schedule a consultation.