Abandoned shopping carts are a common problem for most every online store out there. You may have excellent copy, offer high quality products and yet still struggle with low conversion rates. The main reason for facing such problems is simply not capturing and maintaining your visitors attention.
Research shows that more than a half of online store visitors abandon shopping carts before completing the checkout process. Each abandoned shopping cart is an obstacle towards increasing sales and a cause of lost revenue. So really, rates of shopping cart abandonment have to be reduced if you want to run a solid online business.