pay attention to your ecommerce conversion rate as it can make or break your business

6 Overlooked Areas for Easy Ecommerce Conversion Rate Improvements

Ecommerce conversion rate is one of the most important, and yet the most neglected aspects of online retail. Although the number of people who make their purchases online is rising, conversion is still a big issue. The bounce rates are high, but it seems that many retailers are not willing to do anything about it. Recent research shows that 50% of online retailers spend only 5% of their total marketing budget on improving conversion rates.

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