Today, many companies make use of Pay-Per-Click, i.e. PPC marketing for driving traffic to their websites. In fact, research shows that PPC marketing efforts make up around fifty percent of overall search engine marketing strategies used by companies worldwide. If you use it properly, this marketing tool can bring great results at a low cost.
PPC can be used for selling goods, services, and raising awareness about important issues. It can help you reach people who are somewhat interested in what you have to offer, and direct them to your website.