Converting online store visitors into buyers is a major concern for online retailers. However, new research shows that many online retailers are failing to put enough effort into ecommerce conversion optimization. Research shows that online businesses spend most of their marketing budget on attracting visitors to their website. Only 5% of their marketing budget goes to conversion optimization.
I believe that you have spent a great deal of effort to set up an attractive website and keep it working flawlessly. But, as you already know, the website itself cannot attract as many visitors as you need to keep your business results positive. This is where paid web traffic comes into play. The only question is – how to choose the right paid traffic source that fits your business needs best?