Regardless of how attractive and well-designed your website is, it may seem like it doesn’t bring you the results you expect. If your customers leave quickly, without buying anything, you should probably take a systematic approach to improve your website performance. This approach is defined as conversion optimization, and it is all about making the most out of the traffic you already have.
Today, many companies make use of Pay-Per-Click, i.e. PPC marketing for driving traffic to their websites. In fact, research shows that PPC marketing efforts make up around fifty percent of overall search engine marketing strategies used by companies worldwide. If you use it properly, this marketing tool can bring great results at a low cost.
PPC can be used for selling goods, services, and raising awareness about important issues. It can help you reach people who are somewhat interested in what you have to offer, and direct them to your website.
Converting online store visitors into buyers is a major concern for online retailers. However, new research shows that many online retailers are failing to put enough effort into ecommerce conversion optimization. Research shows that online businesses spend most of their marketing budget on attracting visitors to their website. Only 5% of their marketing budget goes to conversion optimization.
I believe that you have spent a great deal of effort to set up an attractive website and keep it working flawlessly. But, as you already know, the website itself cannot attract as many visitors as you need to keep your business results positive. This is where paid web traffic comes into play. The only question is – how to choose the right paid traffic source that fits your business needs best?
When you are running an online business, your efforts are mostly focused on increasing your website traffic, your conversion rates, or both. The primary goal of your business is to attract customers and maintain their interest in your business, in order to increase sales. Facing expenses on a daily basis, you’re probably always on the lookout for cost-effective online marketing techniques. Out of all the options out there, ecommerce site optimization has been proven as one of the most effective.
You have probably paid a lot of money to have someone build your website. Now you stand in awe, admiring what you think is a true piece of art. However, you’re not getting the traffic you expect and deserve. After trying out various guerrilla tactics for attracting attention to the site, you are currently thinking about starting a ppc marketing campaign. In other words, you are here because you are searching for ppc marketing for ecommerce tips.
Better SEO – we all want it, we all strive to earn it. Some use shady and dishonorable tactics for their ecommerce marketing activities, some use standard white-hat techniques that used to work great in the past, while some employ specialized SEO firms.
It seems like ecommerce is growing rapidly nowadays. People enjoy online shopping mostly due to the numerous choices and promotions. Considering the benefits of the online shopping experience, many businessmen decide to start their own business online, developing a shopping cart. While some entrepreneurs choose carts which are hosted by a company, there are many who decide to create outstanding self hosted shopping carts.
Ecommerce conversion rate is one of the most important, and yet the most neglected aspects of online retail. Although the number of people who make their purchases online is rising, conversion is still a big issue. The bounce rates are high, but it seems that many retailers are not willing to do anything about it. Recent research shows that 50% of online retailers spend only 5% of their total marketing budget on improving conversion rates.