What is Ecommerce Platform Migration?
Ecommerce platform migration is the process of converting the “backend” of a website from one management system to another. For example, a business may want to move from a proprietary solution to an open-source CMS like WordPress or Shopify. The functionality and design of the ecommerce website can potentially look identical to an end-user but the structure and “backend” of the website can be completely different.
Do I Need To Migrate Platforms?
Based on your situation this answer can vary significantly. Typically, a business wants to migrate in order to achieve a certain goal such as:
- Increase Performance
- Increase Ease-of-Use
- Cost Savings
- Lack of Functionality
- Lack of Talent for Legacy Development
- Improved Integration Options
- Broader Range of Compatible APIs
- Future Proofing
I’ve put a ton of work into this site, will I lose anything?
We conduct every migration on business-by-business prerequisites and goals. During our onboarding and discovery phase, we identify and provide ideal solutions to achieve all your goals while minimizing “downsides.”
From our experience, the joy of a newer and more modern user experience far outweighs the initial skepticism of switching – I.E. things that used to take you forever may become extremely easy and fast on a newer platform.
How Long Does Ecommerce Migration Take?
Ecommerce migration can take anywhere from a couple of weeks to a few months depending on the complexity of the project. Feel free to contact us for a more specific timeframe estimate.
Can Migration Impact my Sales?
Absolutely! If not done properly by trained experts, your sales can dramatically decrease. Conversely, our clients typically see improvements in sales and conversions post-migration. That is why we make sure to go over every migration with a fine-toothed comb to guarantee better sales and performance.
Can Migration Impact my SEO?
One of the most overlooked areas when it comes to migration is SEO. SEO is fragile, so when a site is migrated we take extra steps to make sure that all your legacy SEO is maintained during the transition. If you are currently looking to migrate your site, make sure to benchmark your SEO so that you can be aware of any changes.
How much data can/will I lose?
With Weismann Web, you will lose ZERO data during the migration, but that cannot be said of other agencies and companies. We take extra care of your data during the migration to make sure everything lines up correctly and nothing is lost.
Is Design Included in the Migration Service?
Please contact us for a customized quote based on your needs.
Can you create custom functionality?
Yes! That is one of the main reasons many companies seek our services with web development. We far outperform other agencies when it comes to creating the exact functionality you need.
How long will my site be down during migration?
ZERO time. We work on the site in sandbox until launch and then seamlessly transpose the new site in place with the flick of a switch.
What is the best platform for me to migrate to?
There is no “best” one-size-fits-all platform for everyone’s needs. Please feel free to reach out to us and we can easily help you identify the best option for your needs.
Why is the data in my platform so important?
Your ecommerce data is precious and essential to maximizing automations, data analytics, sales, auxiliary revenue, user experience, and customer support.
What is the most common issue for platform migration?
Not having a full understanding of all the areas that need to be properly secured and migrated effectively. For example SEO, customer data, sales history, and third-party integration support.
Will I lose any functionality?
We make sure during the onboarding process to identify all your needs and preserve all the necessary functionality you require.
Will my 3rd party Integration be Affected?
Potentially – that is why it is important to speak with an expert. We make sure all necessary integrations and APIs are compatible before the migration so you won’t have to worry!