Regardless of how attractive and well-designed your website is, it may seem like it doesn’t bring you the results you expect. If your customers leave quickly, without buying anything, you should probably take a systematic approach to improve your website performance. This approach is defined as conversion optimization, and it is all about making the most out of the traffic you already have.
You have probably paid a lot of money to have someone build your website. Now you stand in awe, admiring what you think is a true piece of art. However, you’re not getting the traffic you expect and deserve. After trying out various guerrilla tactics for attracting attention to the site, you are currently thinking about starting a ppc marketing campaign. In other words, you are here because you are searching for ppc marketing for ecommerce tips.
It seems like ecommerce is growing rapidly nowadays. People enjoy online shopping mostly due to the numerous choices and promotions. Considering the benefits of the online shopping experience, many businessmen decide to start their own business online, developing a shopping cart. While some entrepreneurs choose carts which are hosted by a company, there are many who decide to create outstanding self hosted shopping carts.
Today, many companies make use of Pay-Per-Click, i.e. PPC marketing for driving traffic to their websites. In fact, research shows that PPC marketing efforts make up around fifty percent of overall search engine marketing strategies used by companies worldwide. If you use it properly, this marketing tool can bring great results at a low cost.
PPC can be used for selling goods, services, and raising awareness about important issues. It can help you reach people who are somewhat interested in what you have to offer, and direct them to your website.
I believe that you have spent a great deal of effort to set up an attractive website and keep it working flawlessly. But, as you already know, the website itself cannot attract as many visitors as you need to keep your business results positive. This is where paid web traffic comes into play. The only question is – how to choose the right paid traffic source that fits your business needs best?
Better SEO – we all want it, we all strive to earn it. Some use shady and dishonorable tactics for their ecommerce marketing activities, some use standard white-hat techniques that used to work great in the past, while some employ specialized SEO firms.
Ecommerce conversion rate is one of the most important, and yet the most neglected aspects of online retail. Although the number of people who make their purchases online is rising, conversion is still a big issue. The bounce rates are high, but it seems that many retailers are not willing to do anything about it. Recent research shows that 50% of online retailers spend only 5% of their total marketing budget on improving conversion rates.
So, you have an awesome, creative, and eye-catching website. Moreover, you offer a great range of products and services on this website. According to your statistics, lots of visitors are browsing the website, but for some reason, very few of them end up making an actual purchase! If this is the scenario you are facing, it’s clear that you need to think about ecommerce conversion optimization.
Looking forward to setting up your own business and starting to sell online? Do you have most of the business figured out, but still can’t decide between using a hosted or self hosted shopping cart? This is one of the most essential decisions that any new ecommerce business owner needs to make. Having the right shopping cart that fits your business needs is crucial. So, choose wisely.
As your business grows, you need to ensure you have the right ecommerce platform which will grow alongside it. Your shopping cart should have all of the features you need, without draining your budget once you start making good sales.