If you are running an online business, you are probably familiar with the struggles of attracting a large number of website visitors. Looking for ways to increase their profits, many business owners nowadays rely on pay per click marketing as an advertising method. They pay Yahoo, Facebook, Google and similar companies to help them drive traffic to their website. The fee they have to pay depends on the keywords they use.
So, you have an awesome, creative, and eye-catching website. Moreover, you offer a great range of products and services on this website. According to your statistics, lots of visitors are browsing the website, but for some reason, very few of them end up making an actual purchase! If this is the scenario you are facing, it’s clear that you need to think about ecommerce conversion optimization.
Looking forward to setting up your own business and starting to sell online? Do you have most of the business figured out, but still can’t decide between using a hosted or self hosted shopping cart? This is one of the most essential decisions that any new ecommerce business owner needs to make. Having the right shopping cart that fits your business needs is crucial. So, choose wisely.
As your business grows, you need to ensure you have the right ecommerce platform which will grow alongside it. Your shopping cart should have all of the features you need, without draining your budget once you start making good sales.
Pay per click (PPC) is a marketing strategy which uses search engine advertising in order to generate clicks to a certain website. Instead of spending your time waiting for your website to earn the clicks naturally, this marketing strategy speeds up the process. As internet marketing becomes more intensive nowadays, many companies are turning to our professional PPC management company to keep up with trends and stay competitive.
If you’re looking for the best platform to power an online store, you need to consider a few essential points. First you have to decide on its functionality. This includes the number of features the platform offers as well as how they are designed. Then you have to decide if you’re going for a hosted or self-hosted shopping cart.
Abandoned shopping carts are a common problem for most every online store out there. You may have excellent copy, offer high quality products and yet still struggle with low conversion rates. The main reason for facing such problems is simply not capturing and maintaining your visitors attention.
Research shows that more than a half of online store visitors abandon shopping carts before completing the checkout process. Each abandoned shopping cart is an obstacle towards increasing sales and a cause of lost revenue. So really, rates of shopping cart abandonment have to be reduced if you want to run a solid online business.
When it comes to driving traffic to your site, one of the most effective and most misunderstood tools available comes in the exact form as this post comes to you: a blog post.
It is generally accepted in the web arena that frequent, good-quality blogging can increase traffic to your site significantly. As a matter of fact, a recent study by Hubspot found that frequent posts could increase site traffic 5 fold. For small businesses, the news is even better as the study surmised that there is an even more significant correlation between increased blog posts and increased site traffic than is the case for larger businesses.
It’s no coincidence then that many businesses are clamoring to start up a proper blog. But, before you strike up an account and start blogging away we wanted to give you a few tips for creating good quality posts.
In today’s market creating a way for customers to purchase your products and services online can greatly affect your businesses bottom line. Today’s shoppers are very comfortable shopping online and the Internet has quickly become a one-stop shop for making quick, convenient, and smart purchasing decisions.
The question of whether or not you should use Twitter to market your business has been answered and it is an emphatic, Yes! While this isn’t necessarily a definite call-to-action for you to begin using Twitter to promote your business, it does mean that you should consider it.
Often times businesses are intimidated by the idea of designing a new website and struggle with deciding what type of information to include on the site as well as how to make it effective. This is especially true for new businesses, or well-established business that are designing their first site.