You’re trying to make a purchase decision. You want landed on a product page, but you can’t locate the comparison stats, the site looks dated and the product photos are really poor. You think the site you’re on has more information somewhere, but you can’t seem to find it so you give up.

Have you had this problem? So have our clients—but it’s their site visitors who are experiencing it, not them. And those visitors aren’t converting into customers. The reason for this is often a design flaw. You may love your site’s overall look, but perhaps it hasn’t been updated in several years. Maybe it doesn’t fit into your industry anymore or looks awkward on mobile devices. All this can reduce conversions because buyers subconsciously don’t trust a website that isn’t visually pleasing.

Here at Weismann Web, we follow one simple golden rule: good design creates trust